Praneeth Reddy Amudala Puchakayala (2022) “Machine learning based Customer retention modeling in banking and Finance”, International Journal of Computer Science and Engineering Research and Development (IJCSERD), 12(1), pp. 21–47. Available at: https://ijcserd.in/index.php/home/article/view/IJCSERD_12_01_003 (Accessed: 12 September 2026).